EDUCATE. ENGAGE. CONVERT.
Custom content delivers consistent, ongoing valuable information to buyers who, after engagement with useful content, convert to loyal customers.
Whitepapers
An effective learning tool, whitepapers serve as an excellent branding resource while positioning you as a thought leader on an industry topic. Typically 10-20 pages in length complete with charts, graphs or slides.
Webinars
Moderated by an objective industry expert, live webinars offer an open conversation between you and your customers providing you direct access to their questions. On-demand webinars offer an opportunity to position your company as a thought leader.
Newsletters
Newsletters are packed with links to a variety of content assets, and serve as a consistent branding presence and a lead nurturing tool.
Case Studies
Useful for proof of concept, case studies feature the success stories of your product or service. Typically 1-2 pages in length they offer a tangible example of how you may best serve your customer’s need.
Landingpages
Serve all your content assets through one portal on your website. Fully optimized for search, this page pulls in new and returning visitors to educate them, engage them in content and convert to customers.
Microsites
Our most sophisticated custom content product, the microsite is a customized website focused on a vertical within your company. Intentionally niche in its message, the well-optimized microsite pulls in new visitors and introduces them to your brand leadership though a variety of custom content assets.
Lead Generation
A well-delivered lead generation campaign will position your company as an authoritative voice in your industry, while at the same time deliver professionals seeking to learn more.
Research
Our Custom Research team designs programs targeting industry segments to deliver exclusive insight into your customers’ business-making decision process. Strategic research supports effective content development and drives results-oriented marketing tactics.
Ebooks
Shorter in length and more idea-centric than a data-driven whitepaper, eBooks offer a casual and collegial tone, engaging the reader with valuable information that is easily scanned.